Stonyfield Farm Inc., Londonderry, N.H., said it introduced the first kids’ yogurt drink with 0g added sugar^. (according to Circana, 1/2020- 8/2025). It extended its Stonyfield Organic line with ZEROg Added Sugar Drinks in Mango Apple and Cherry Apple flavors.

“Stonyfield Organic drinks have always been a hit with kids and parents, and now everyone (especially grown-ups) has even more to love,” the company said. The offerings debuted in late October exclusively at Target nationwide with a MSRP of $5.99 for a six-pack.

After introducing a ready-to-drink cocktail line in South Korea last spring, K-pop artist G-Dragon (Kwon Ji-yong) partnered with LA Soju, Los Angeles, to bring PEACEMINUSONE Highball drinks this winter to select US retailers in California, New York and New Jersey.

Officials say PEACEMINUSONE Highball “reimagines the classic highball through a refined, wine-based approach.” The line departs from traditional whisky-forward profiles and features a “lighter, more modern drinking experience designed for accessibility and style.” Available in 500ml cans with 4.5% ABV, the US launch features two signature flavors: Classic (lemon-flavored, white wine-based) and Red (a “fruit-forward,” red wine-based profile).

Oodles of Doodles, Abu Dhabi, UAE, introduced its five-item line of flavored kids waters in the US in December. It also released a limited-edition Pineapple Paradise flavor in conjunction with mid-December release of a SpongeBob SquarePants movie. Core flavors include Orange & Vanilla, Green Apple & Lime, Strawberry & Watermelon, Black Cherry & Vanilla and Grape. Each can contains just 5 calories, 1g of sugar, real fruit juice and no preservatives, dyes or GMOs. Oodles of Doodles is available on Amazon and Walmart.com, with additional retailers to be announced.

"We are so excited to be welcoming more families into the world of Oodles of Doodles with our United States expansion," says Oodles of Doodles CEO Alisha Eason. "The brand was founded by kids, for kids. Blended with imagination and a dash of flavor, we celebrate childlike creativity with a healthy water alternative, designed to keep kids hydrated and endlessly curious."

Misunderstood Brands, Jersey City, N.J., said its OATRAGEOUS Oat Milk Liqueur was awarded a Golden Ticket through Walmart's Open Call program and expanded distribution across Walmart stores in Florida starting in November. Officials say plans are to grow regionally through 2026. OATRAGEOUS is a portfolio of oat-based cream liqueurs that offer a plant-based, dairy-free alternative to traditional cream spirits. It’s made with sustainably sourced non-GMO oats and small-batch bourbon.

“Nearly 70% of the world is lactose intolerant, and for too long, those consumers have been left out of one of the most indulgent categories in spirits,” said JD Recobs, CEO & co-founder of Misunderstood Brands. “OATRAGEOUS exists to fix that—it’s delicious, versatile, and designed for everyone at the table.”

According to Mintel’s 2025 Juice and Juice Drinks report, 60% of U.S. consumers who are drinking less juice—are cutting back on sugar as the main reason. That’s why Apple & Eve, LLC, Port Washington, N.Y., not only expanded distribution of its Reduced Sugar Juice Box line, but also introduced an Organic Reduced Sugar variety pack with 50% less sugar and fewer calories. It debuted at Sam’s Club (SRP of $13.48 for 36-count of 6.75oz cartons).

“For 50 years, Apple & Eve has continued to evolve with families’ needs. After introducing reduced sugar options in 2025, expanding the line with an organic offering was a natural next step,” said Gabriela Arrillaga, general manager, US Branded Beverages at Lassonde Industries, Inc. “We’re giving parents an option to choose an organic version that combines the benefit of lower sugar with the superior flavor of Apple & Eve.”

Brown-Forman Corp., Louisville, Ky., announced the U.S. launch of New Mix, which is described as Mexico's #1 ready-to-drink (RTD) cocktail. The U.S. launch includes two flavors, Paloma and Cantarito, each crafted with El Jimador Blanco Tequila and combined with fruit liqueurs. Paloma mixes tart grapefruit and tequila with a subtle sweetness from grapefruit liqueur and grapefruit concentrate. Cantarito fuses tequila and citrus liqueur with grapefruit concentrate.

Each 355mL (12oz) can contains 5% alcohol by volume and is available in four-packs, with a suggested retail price of $10.99. The U.S. launch targeted California, Texas, Ohio, Illinois, Nevada, Arizona, the Metro New York area, New Jersey, and Colorado.

NO CAP! Soda Pop, Los Angeles, partnered with The ICEE Company for a limited-edition national launch inspired by ICEE’s most recognizable flavors including red cherry and blue raspberry. Alongside the 16oz cans, NO CAP! will introduce 7.5oz mini variety packs, including a core flavor pack and a rotating LTO (limited-time-only) pack featuring seasonal collaborations like ICEE. ICEE is a subsidiary of J&J Snack Foods Corp. Officials said the collaboration was brokered by Design Plus and Surge brands.

"NO CAP! is about rewriting what soda can be," said Vinny Wilson, co-founder of NO CAP! Soda Pop. "ICEE is an icon everyone has a memory with, so bringing those flavors into the modern, zero-sugar era is a dream collab. It's proof that fun, nostalgia, and better-for-you can actually live together in one can."

Drink Mockly Inc., New Orleans, celebrated its “hometown spirit” with a brand refresh, new packaging graphics, new flavor names and a return to 8.4oz cans. New names include Blueberry Floral Spritz, Herbal Tangerine Elixir and Pomegranate Ginger Tonic. The company also added new Citron Café Noir, a cold brew–based non-alcoholic libation that blends cocoa and fennel with burst of lemon. Mockly is available at DrinkMockly.com, Amazon, Total Wine, and Whole Foods locations across Louisiana, DC, Massachusetts, and Georgia for $13.99/four-pack.

"Mockly's rebrand is about showing the world how New Orleans does non-alc," said Mockly's Co-Founder Tarik Sedky. "We've always had a great product and now we're building a great brand that connects emotionally and attitudinally with people who want something vibrant, flavorful, and real."