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Showcasing: Sauces & Dressings, Part 1

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This summer saw Campbell's Co., Camden, N.J., introduce three varieties of new Prego Creamy Pesto: Basil, Roasted Garlic, and Parmesan.

“Pesto is seeing the largest amount of growth within the Italian Sauce category and yet is the smallest segment,” said Caitlin Votava, Prego director of marketing. "We've seen that everyone is craving more meal inspiration with new flavors, so we created Creamy Pesto sauces with a vision to elevate more than just pasta, while keeping weeknight dinners easy and flavorful."

Creamy Pesto

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This summer saw McDonald's USA, LLC, team up with Crunchyroll, LLC (Sony Group) to introduce a limited Special Grade Garlic Sauce featuring eight collectible characters from Japan’s hit anime series “Jujutsu Kaisen.”

Inspired by a Black Garlic Sauce from McDonald's Japan, the Special Grade Garlic Sauce features notes of garlic and soy sauce, balanced with a slight tangy sweetness, says McDonald’s.

Garlic Sauce

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The Kraft-Heinz Company, Chicago, introduced Kraft Pickle Mayonnaise Dressing exclusively to Walmart shelves nationwide. The company describes it as a “tangy, bold, and creamy spread combines real pickle relish and mayo for a crisp punch” of flavor.

Officials noted “pickle flavor” is experiencing its highest search interest in years (Google Trends 2024), with a majority of millennials sharing they like or love the taste of pickles and 180M posts on TikTok (Datassential Report, October 2023). Last but not least, flavored mayos have driven 20% growth in the mayonnaise and dressing category during the last three years, according to Circana IRI data.

A Big Dill

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OCTOBER 2024 | Volume 193 | Issue 10

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