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Showcasing: Coffee Part 2
Monster Energy Co., Corona, Calif., extended its Java Monster line with a new Café Latte variety, described as “coffee forward with the right amount of cream and sugar, supercharged with the Monster Energy blend.” Sold in a 15oz can, Java Monster Café Latte delivers 200mg of caffeine. There are eight additional Java Monster varieties including Mean Bean, Loca Moca, and Salted Caramel.
"Let's celebrate National Coffee Day with America's favorite ready-to-drink Energy-Coffee Brand, Java Monster," said Dan McHugh, CMO of Monster Energy. "With its delicious coffee taste and energizing kick, all the Java Monster flavors are the perfect way to toast to our favorite beverage and the people who bring it to us."
Coffee With Attitude
Known for its coffee-flavored whiskey, Kentucky Coffee, Lexington, Ky., expanded into the ready-to-drink category with Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew.
Hitting retail shelves this fall were 12oz cans of Hard Cold Brews (5.9% ABV) in three flavors: Black, Vanilla and Mocha.
"Coffee and whiskey are beloved in their own rights and come together naturally when blended," said Don Deubler, CEO of Kentucky Coffee's parent company, Atomic Brands. "It's a timeless pair that's been largely overlooked within the RTD space - we're excited to fill that gap for consumers," said Deubler.
Coffee with a Kick
This summer brought two co-branded new product introductions from Keurig Dr Pepper, Inc., Frisco, Texas.
In August, it launched Original Donut Shop Cinnamon Toast Crunch One Step Latte K-Cup pod, in conjunction with cereal maker General Mills. The cinnamon coffee latte beverage is made with coffee, sweetener, and real dairy and available exclusively at Walmart through March 2024 (followed by a wider national release). In mid-September, Keurig Dr Pepper came back with Original Donut Shop TWIX K-Cup pods, in conjunction with Mars Incorporated. Officials say the light roast coffee comes with the flavor of TWIX cookie bars’ milky chocolate, gooey caramel and touches of the toasted shortbread sweetness.
“Gen Z coffee drinkers drive consumption of flavored coffee, more so than all other age cohorts, so continuing to identify inventive ways for our target consumers to indulge in new varieties that push the boundaries of everyday coffee is a top priority for our brand,” said Becky Opdyke, senior vice president, coffee marketing at Keurig Dr Pepper, Inc. PF
Fun Flavors
