This spring saw the National Confectioners Association (NCA) announce winners of the 2025 Most Innovative New Product Awards during NCA’s annual Sweets & Snacks Expo in Indianapolis.

"The Most Innovative New Product Awards are a celebration of the creativity and ingenuity that keeps people coming back to the candy and snack aisles," said John Downs, NCA president & CEO. "Consumers turn to confectionery and snack products to add a little sweet or salty touch to special occasions and everyday moments. This year's MINPA winners are outstanding examples of the ways in which the confectionery and snack industries are delivering products to meet consumers where they want to be met."

This year, more than 400 products were submitted for consideration in a variety of categories, with retail leaders specializing serving as judges.

• Best in Show: Belle's Gourmet Popcorn Matcha Latte Popcorn
• Small Business Innovator: Nomad Snacks Pad Thai Flavored Ready-to-eat Popcorn
• Chocolate: Pop & Sol Coconut Flaked White Chocolate Covered Cashews
• Gourmet/Premium Confections: Mattigan's Dubai Style Chocolate Spread
• Gum & Mints: breathROX Popping Breath Mints – Blue Raspberry
• Gummy Candy: Nerds Juicy Gummy Clusters – Strawberry Punch
• Non-Chocolate Candy: Juicy Drop® Gummy Mystery Cube 5oz Original Flavor
• Novelty/Licensed: Ezee Freezee Freeze-n-Peel Strawberry Pop
• Seasonal: Amos Tastysounds JinglePop Graffiti
• Meat Snacks: Bavarian Meats Original Lil' Landjaeger Individually Wrapped Stick
• Salty Snacks: Belle's Gourmet Popcorn Dubai Chocolate Popcorn
• Savory Snacks: Snak Club Ramen flavored Snack Mix
• Sweet Snacks: Chunk Nibbles Toffee Sweet & Salty Clusters
• Baked Goods: Trashy Gourmet Shortbread Cookies with Mini Strawberry Boba from Molly Bz Cookies

About the National Confectioners Association (NCA)

The National Confectioners Association is the voice of the U.S. confectionery industry. Our member companies create moments of joy with chocolate, candy, gum, and mints, drive $54 billion in retail sales, and add a little sweetness to life. NCA champions policies that help candy makers and other stakeholders in this unique category thrive while reminding consumers that chocolate and candy are treats. Learn more at CandyUSA.com or follow NCA on Facebook, X, and Instagram.