PepsiCo’s Gatorade brand introduced Gatorade Fast Twitch, its first caffeinated RTD energy drink for athletes. Officials say Gatorade consulted with sports nutrition experts and representatives from the National Football League (NFL) on the formula, which features 200mg caffeine, electrolytes and B vitamins.

NFL players and teams received the product this fall, in advance of an early 2023 launch. Six varieties include Tropical Mango, Cool Blue, Strawberry Watermelon, Glacier Freeze, Orange and Strawberry Lemonade. The 12oz bottles are re-sealable and each variety has 0g sugar and 5 to 10 calories.

Alternative Biologics, Inc., Benicia, Calif., introduced GYM WEED, a hemp-infused energy drink in three unique flavors: Pear Pineapple, Stone Fruit and Tropical Berry.

With zero sugar and only 10 calories per can, GYM WEED’s additional ingredients include Lion’s Mane and L-Theanine, along with B vitamins and electrolytes. THC-free, gluten-free and non-GMO, GYM WEED is currently stocked in more than 500 gym locations in select markets nationwide. The suggested retail price of each can is $3.49 - $3.99 and is available for purchase at www.gymweed.com and select retailers.

“We created GYM WEED to give people an energy drink that actually makes you feel good to help you power through your toughest workouts,” says Shane McCassy, Alternative Biologics president. “Throughout its development, we sent samples of GYM WEED to our friends, industry leading trainers and athletes, and what we learned is what we claim: it tastes great and it provides the energy and focus athletes want when hitting the gym, without the jitters or crash.”

JVBE Inc., Los Angeles, introduced Juvee, a three-item energy drink line. The brand and business come from Matthew “Nadeshot” Haag, a gaming content creator and founder and CEO of 100 Thieves, a  global gaming lifestyle brand.

Short for “rejuvenation,” Juvee contains B vitamins, taurine and 128mg of caffeine for energy; L-Theanine for elevated mood; panax ginseng (maca root) for sustained focus; and vitamin C for health. Varieties include Kiwi Strawberry, Watermelon Lime and Tropical Crush. Each 12oz can has 0g sugar and only 5 calories.

Juvee is available at drinkJuvee.com and through its exclusive instant delivery partner, Gopuff.