While customized cannabinoid and terpene blends allow Wana Brands to create products targeting specific experiences, navigating the supply chain hasn’t been easy, Hennesy says. Not only is it difficult to get consistent raw materials, but it’s also a challenge to juggle regulations in different markets.
“It’s a deep coordination between my team, the market expansion team, and our production teams to make it work as consistently and powerfully as possible,” he says.
In addition to expanding the Wana Optimals range this year, Wana Brands plans to introduce Wana Quick Spectrum, a line of live rosin THC gummies. The live rosin is created by cryogenically freezing fresh biomass, extracting it with an ice water bath, and then putting the material into a rosin press.
Hennesy says the Wana Quick Spectrum gummies will have the same onset time as the original Wana Quick gummies, but they’ll offer adventurous consumers a multidimensional, dab-like experience in a consistently dosed edible.