Staying on trend
Kiva Confections, Oakland, CA, introduced its line of Petra mints in 2016, one of the “first truly microdosed edibles on the market,” says co-founder Kristi Knoblich Palmer.
“Mints are pretty universally embraced,” she says. “They freshen your breath—a bonus for cannabis smokers—are portable, convenient, discreet, and avoid most dietary restrictions. You can put them in your purse or bag, and even in the middle of a California summer, unlike our chocolate products that we’re known for, mints do not melt.”
Their small packages also make them ideal for consumers who are new to cannabis or those who want a subtle, more controlled experience. With 2.5 mg THC or less, Petra’s nickname is “Mom mints,” Knoblich Palmer says, adding she’s heard of parents passing them around at PTA meetings.
“You don’t have to worry about someone having an uncomfortable experience—it’s just enough to take the edge off,” she says. “People love Petra’s modest buzz because they can actually do things using them they can’t after say, smoking a joint or using a stronger edible. Consumers report enhanced creativity, feeling ‘in the zone,’ and even say they become better, more attentive parents when they’ve taken a mint.”