THE RACE TO SPACE
“The idea of Space Food Sticks infused with cannabis went viral, and fans of Space Food Sticks were cheering me on to develop the next phase of the original astro-snack,” says Lefcowitz.
But there was one big problem: Lefcowitz had zero experience with cannabis. The difficult search for a professional partner experienced with brands, consumer packaged goods, and cannabis had him considering the idea of aborting his mission.
But then the search led Lefcowitz to Steffen Weck, COO of The Vivid Team, based in Denver, a full-service cannabis-licensed product development and branding company established in 2015 that combines the rigors of food science, engineering, and culinary creativity.
When Weck received the inquiry, he instantly had a nostalgic connection to his memory of Space Food Sticks. “I remember having those in our pantry as a kid,” he says. “My mom was a teacher and had very little time to make lunch for me on her way out the door in the morning. I remember kids at school being jealous when I’d take them out of my lunchbox.”
Weck, who is also CEO of Food Business Consulting, has led the development of hundreds of successful retail, foodservice, branded, and private label product introductions for many of the top-50 U.S. food manufacturers over the course of his career.
The Vivid Team, in collaboration with RetroFuture Products, is now launching THC-infused Space Food Sticks in Colorado during summer 2021.
“The consumers who remember Space Food Sticks are primarily baby boomers who are now struggling with aches and pains and the challenges of falling asleep at night,” says Jessica Cristadoro, CEO, The Vivid Team. “Many are looking to cannabis as a possible solution, but they’re nervous for a variety of reasons. Seeing a familiar brand that they remember from their childhood—and that also has the potential medicinal benefits that cannabis offers—can certainly ease their apprehensions.”
Space Food Sticks is traveling in uncharted territory. “This will mark the first federally trademarked legacy brand and product to enter the cannabis space,” says Weck. “You could say it’s one small step for edibles and one giant leap for the cannabis industry.”