PepsiCo Beverages North America extended its KeVita line with new KeVita Prebiotic Shots, on-the-go drinks in 2oz bottles to support digestive health.

Officials say KeVita's organic Prebiotic Shots are fermented with water kefir culture and offer 3g of prebiotic fiber. Varieties include Beet Lemon, Blueberry Mint and Turmeric Ginger. KeVita Prebiotic Shots roll out this summer to mass grocery, drug, convenience and specialty food stores nationwide.

"At KeVita, we're all about providing delicious functional drinks to fit a variety of taste preferences and lifestyles, which is why we're thrilled to add Prebiotic Shots to our roster," said Anup Shah, vice president and chief marketing officer, Juice Brands, PepsiCo Beverages North America. "As we head into summer, our consumers are looking for products that deliver on taste and provide functional benefits. With four distinct product lines, KeVita is uniquely positioned to deliver high-quality and great-tasting options that fit these needs."

Officials say prebiotic shots launch is part of KeVita's new brand platform — "For All Gutkind" — which celebrates all guts by highlighting KeVita's range of prebiotic and probiotic drinks. With more than two dozen flavors of Sparkling Probiotic Drink, Master Brew Kombucha and Apple Cider Vinegar Tonic, and three flavors of Prebiotic Shots, all KeVita drinks are USDA Certified Organic, non-GMO Project Verified and gluten-free.

Bulletproof 360 Inc., Seattle, continues to expand its nutritional products line. Its latest offering is a line of four new Zero Sugar Gummy Vitamins.

Varieties include Turmeric, an ADK vitamin mixture (vitamins A, D3, K1 and K2), Immune (with vitamin C, zinc, elderberry and echinacea) and Sleep (with melatonin, L-theanine and GABA). All gummy vitamins are priced at $24.99 for a 60ct bottle and launched first on Bulletproof.com and Amazon.

"The average consumer looking for a supplement to improve their health doesn't realize that most gummy vitamins are packed with sugar and are actually not aligned with their nutritional goals," notes Bulletproof CEO, Larry Bodner. "We want to provide supplements with the specific benefits our customers are looking for without hidden ingredients."

The Bulletproof portfolio includes clean coffee (its first product), MCT oil, collagen protein, snack bars and supplements. Officials say Bulletproof quality, clean ingredients to create keto-friendly products.

Roar Beverages Inc., Bethlehem, Pa., reformulated its ROAR Organic hydration drinks. Officials say the four flavors now are fortified with 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

“Since its inception, ROAR Organic beverages have been a low calorie, low sugar hydration option, but what we learned last year was that consumers were looking for the ‘whole package’ - everything they need in one bottle,” said Alex Galindez, ROAR’s CEO. “So, we took that insight one step further and formulated our beverages to include 100% of consumers’ daily value of vitamins and antioxidants while still maintaining ROAR’s 20 calories and two to three grams of sugar per bottle.”

ROAR Organic beverages come in four flavors: Cucumber Watermelon, Mango Clementine, Georgia Peach, and Blueberry Açai. All four flavors are available at Wegmans, Sprouts, Whole Foods Mid-Atlantic, Natural Grocers Vitamin Cottage, The Fresh Market, Fresh Thyme, Safeway / Albertsons, and 7-Eleven, as well as, Rite-Aid and Duane Reade stores in the New York area.

Neversecond Nutrition Inc., Bayport, N.Y., introduced a namesake Neversecond line of gels, drink mixes and more.

The company was started by lifelong endurance runner and successful entrepreneur, Bill Armstrong. Armstrong partnered with Asker Jeukendrup, PhD., one of the world's leading scientific authorities on sports nutrition. For nearly 30 years, Jeukendrup has been at the forefront of sports science research and has worked closely with countless world-class athletes including runner Haile Gebrselassie and Chrissie Wellington. Jeukendrup works, amongst others, with Team Jumbo-Visma and the Dutch Olympic team.

Neversecond’s line includes C30 Energy Gel, which delivers 30g of carbohydrate for fast-absorbing energy and can be taken with or without water. There’s also a C30 Energy Gel with Caffeine, which adds 75mg of caffeine to promote alertness and concentration.

Drinks include C30 Sports Drink with 30g of carbohydrate for fast-absorbing energy; and the C90 High-Carb Sports Drink, which delivers 90g per serving of fast-absorbing carbohydrate for long sessions, with a pH-neutral isotonic solution that uses maltodextrin and fructose. There’s also a P30 Whey Protein Isolate Drink Mix.

Neversecond’s C30 Fuel Bar also delivers 30g of carbohydrate for fast-absorbing energy. Officials say it also is low in fat, protein and fiber (so it is easy on the stomach) and has a mild flavor.

Beginning in mid-July, Neversecond will sell their C30 Energy Gel, C30+ Energy Gel with Caffeine and C30 Sports Drink on Never2.com. More products will follow soon. PF